At a time flooded with year-end listicles, we partnered with Spotify to make sure their 2015 Year in Music experience stood out, turning the year’s data into personalized insights for each of their 100 million users.
To drive traffic to the experience, I worked closely with Spotify’s marketing team to concept a develop a digital display campaign in eleven languages, digital out-of-home, video pre-roll and cinema ads. We also partnered with Colossal Media to turn neighborhood-level insights into gigantic custom painted walls.
Awards
Webby
People's Voice Winner in Advertising: Digital Campaigns